Prices, at least so far, are similar to what they were prepandemic, although premium prices are somewhat lower. The priciest seat at “Hamilton,” for example, is now $549, down from $847 before the pandemic.
But it will be far easier to cancel or exchange tickets.
Disney, in particular, has taken steps to make ticket-buying less onerous: The company said it would pay all Ticketmaster fees for performances through Aug. 7, 2022. (High service fees often irk consumers; a $99 ticket to “Tina,” for example, costs another $14.70 in fees.) Disney said it would also allow free ticket exchanges and refunds, and would offer package deals for those who buy seats at both “Aladdin” and “The Lion King.”
How often will shows perform? The Broadway League and labor unions, concerned about the possibility of soft demand for some productions, have been discussing whether to allow shows to come back with fewer than eight performances a week, and prorated salaries.
The issue remains unresolved, but a few shows are now marketing a reduced schedule. “Chicago” and “Dear Evan Hansen,” for example, are offering tickets to just five shows many weeks; “Six” is listing mostly, um, six.
For the big shows, early sales have been strong, producers said. “Yesterday, we had hope,” Seller said. “Today we have confirmation.”
Among the early purchasers: Claire Grimble, 51, of Belmont, Mass., who bought tickets to “Jagged Little Pill” as soon as that show, featuring the songs of Alanis Morissette, went back on sale. She said the cast album had helped her teenage daughter, who had seen the show in 2019, get through the pandemic.
“We booked tickets for the first weekend it is open,” she said. “We can’t wait.”