In the latest promo for the next episode titled “Quiz Show”, Brett tells Jughead to “win at any cost”.
It seems no accident that Betty is putting everything into winning the quiz show after missing out on a place at Yale.
Could Jughead throw off his own game to let her win and get noticed by Yale?
This certainly wouldn’t make him so popular with Brett and his peers and would give them a good motive.
Riverdale season 4 continues on January 22, 2020, on The CW.