Juul Bought Ads Appearing on Cartoon Network and Other Youth Sites, Suit Claims

Juul Bought Ads Appearing on Cartoon Network and Other Youth Sites, Suit Claims

It also includes sites geared to high school students looking at colleges, like collegeconfidential.com and sites aimed at much younger children, including allfreekidscrafts.com, hellokids.com, and kidsgameheroes.com.

The lawsuit charges that Juul attempted to recruit celebrities and social media influencers with large numbers of underage followers, such as Miley Cyrus, Cara Delevingne, Kristen Stewart, and social media influencers Luka Sabbat and Tavi Gevinson.

It also claims that Juul shipped e-cigarettes to consumers who gave student email addresses at high schools.

“Juul allowed more than 1,200 accounts to be established for Massachusetts consumers using school email addresses, including email addresses associated with high schools in Beverly, Malden and Braintree and shipped its products to recipients with obviously fabricated names, like ‘PodGod,’ ” the lawsuit states.

The complaint also contained an email sent from a Juul customer service address advising a young customer how to get around age restrictions. In the email from support@juulvapor.com dated Feb. 21, 2018, the complaint says, “Don from the ‘Juul Care Team’ told a consumer whose order had been canceled due to an age verification failure: “The legal age to purchase nicotine products in Milton, Mass. is 21 years old and above. If you have friends or relatives in Quincy, Mass., you may use their address as a shipping address for your order.”

The lawsuit claims that Juul worked with hundreds of Massachusetts stores to sell its products, including approximately 850 stores the company knew were cited by the Food and Drug Administration for attempting to sell tobacco products to underage teenagers. Although Juul caught some of these stores trying to sell its devices and pods to youths, the lawsuit says, it continued to work with those stores.

The lawsuit comes at a time when Juul is struggling to improve its reputation. K.C. Crosthwaite, who replaced Kevin Burns as chief executive in September, stopped sales of most flavored e-cigarettes ahead of the recent F.D.A. flavor ban.

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